I had the privilege to work in a team to create an entirely new identity system from scratch for an annual event put on by Cal Poly Pomona’s Art Department and the Kellogg University Art Gallery. My team began by combining two entirely different themed concept posters that would serve as the blueprint for the entire event’s visual identity. Many different applications using this visual system were created to advertise the event to the Cal Poly Pomona campus community as a whole.
This project was a collaboration between myself and my design team, including Catherine Dan, Steven Berumen, Paige Ferris, Jackson Gray, Raya Lallas, and Kajun Leong.
